ECO-BOOTIQUE: Determined to Lead a New Fashion Trend Ecofriendly

Recently a start-up e-commerce website has attracted some attention among people. Named “ECO-BOOTIQUE”, this website sells boutique bamboo products, which are regarded as chic and environmentally friendly. A few days earlier, four founders (Cerys Zhang, Claire Fu, Emma Liu, Lucy Bai) of this e-commerce website have accepted an interview, talking about their brand’s story and products that they are proud of.

When talking about the establishment of this online store, Bai said that they hope to have such a cross-border e-commerce online store that connects China and the West, and spread China’s bamboo culture by selling bamboo products. They introduced that Chinese people have always loved bamboo, and China is the first country in the world to study cultivate, and utilize bamboo. They believe that China’s bamboo culture should be known to the world.

Bamboo not only represents an integrity personality in China, but is also recognized as an environmentally friendly item in the world. At ECO-BOOTIQUE, what they pursue is not only high quality and practical household products, but also the protection of the health of our family and the concept of low-carbon and green environmental protection. They said that they tried their best to create products that maximize the excellent performance of bamboo materials and replace plastics and other harmful substances to protect the health of both the human body and the earth to the greatest extent.

It’s not easy for a busy, green-leaning consumer to penetrate this thicket of unknowns and trade-offs. Are bamboo-polyester blend diapers—advertised as “silky soft”—environmentally superior to those made with plain organic cotton? A bamboo skateboard may have eco-chic, but is it more sustainable than one made from maple or fiberglass? “To make our customers have confidence that bamboo is a sustainable material, we needed to have a dedicated section in our website to scientifically explain the benefits of bamboo products, and we have done quite well at this.”

The bamboo products sold by ECO-BOOTIQUE involve many aspects of our lives, ranging from simple bamboo tissue boxes to distinctive bamboo decorations. If you own a new house to be decorated and want to have a living environment surrounded by bamboo, you can find kinds of bamboo furniture you want on ECO-BOOTIQUE. Choosing to cover a wide variety of bamboo products rather than focusing on one type of product is also a special idea of the founders of ECO-BOOTIQUE. They explained: “We still hope that our customers can buy a variety of bamboo products they like in our online store, so as to meet the needs of different people who want to achieve low-carbon life in different aspects. And we hope our customers can feel the concept of ‘respect for nature’ in all aspects of life.”

When it comes to future development, the four founders all spoke of a common goal that their products can be recognized not only as “environmentally friendly” and “high-quality”, but also “fashionable” and “trend-setting”. “We often hear some remarks that bamboo products are the same, old-fashioned and are of no novelty. So, we hope that our products can be recognized as chic, in line with the constantly updated fashion point of view, at the same time also have unique characteristics.”