Recently a start-up e-commerce website has attracted some attention among people. Named “ECO-BOOTIQUE”, this website sells boutique bamboo products, which are regarded as chic and environmentally friendly. A few days earlier, four founders (Cerys Zhang, Claire Fu, Emma Liu, Lucy Bai) of this e-commerce website have accepted an interview, talking about their brand’s story and products that they are proud of. When talking about the establishment of this online store, Bai said that they hope to have such a cross-border e-commerce online store that connects China and the West, and spread China’s bamboo culture by selling bamboo products. They introduced that Chinese people have always loved bamboo, and China is the first country in the world to study cultivate, and utilize bamboo. They believe that China’s bamboo culture should be known to the world. Bamboo not only represents an integrity personality in China, but is also recognized as an environmentally friendly item in the world. A